Companies increasingly recognize that transcreations can help them improve brand perceptions and sales. But many are unaware what transcreation really is, and what it takes to do it well. This talk will give you useful pointers and help you to effectively position and sell your transcreation services to the market.
Nina Sattler-Hovdar is an English-Norwegian-Danish into German translator, transcreator, and copywriter with many years of experience as a marketing research and strategic planning executive.
Based on her combined expertise from the translation and the marketing worlds, Nina has become a well-known transcreator and given presentations, seminars, workshops, and webinars for various industry associations and international companies. She also works as a consultant and coach for freelance translators aspiring to gain a better positioning in the market, and for companies wanting to improve the ways they work with language providers in the field of marketing communications.
Nina‘s highly praised book on transcreation (“Translation-Transkreation – Vom Über-Setzen zum Über-Texten”, in German), was published by the German Federal Association of Interpreters and Translators (BDÜ) in 2016.
Her second book, titled “Get fit for the future of transcreation”, was written in English and published in July 2019 (available on amazon and transcreationexperts.com).
This masterclass is scheduled for 23 April 2020, probably in the morning hours.
Exact time to be published by late December.