Martina Eco: Personal branding in the digital world

Martina Eco_BP20_Personal branding in a digital world

In today’s world it’s getting harder and harder to get a piece of the spotlight: competition is fierce when you’re a freelance translator trying to build a successful business.

Personal branding has thus become an essential tool that you can use to leverage and communicate your strengths, and really stand out from the crowd. But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully online?

In this talk, we’ll look at what personal branding is and how it can help you succeed as a professional freelance translator. Particularly, we’ll look at the digital marketing tools and activities that you can use to build your personal brand, manage it efficiently, and communicate it successfully to your target market to win the clients that you deserve.

Martina is a coffee-fuelled, pizza-loving Italian translator based in London.

She’s the Owner and Director of 3P Translation, a company that helps English-speaking SMEs in the marketing, food & beverage, tourism, travel and hospitality industries grow internationally by providing bespoke translation and business interpreting services.

Martina also works as a business and marketing consultant at London South Bank University, and she supports other translators by giving workshops and talks about marketing and business skills around Europe.

When she’s not working, you will probably find her headbanging at a rock gig, or browsing through CDs in a charity shop.

If you want to get in touch with Martina, visit 3p-translation.com or connect on Facebook, Instagram or LinkedIn.

The exact time and room will be announced by late March.