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How many translators do you know that don’t do business reporting? I know plenty. I used to be one too. Every business, no matter how small or big it is, is a data bank. As translators, you hold data on your clients, who they are, where they are, what they do, and how much revenue they bring. You also know what type of services you provide. But do you know who is your biggest client, who brings in the highest revenue, or volume of work? Do you know which of your services is the most profitable or in demand? Have you identified your market segments and profiled them?
In this session, I’ll be sharing with you simple ways to perform all of the above analyses so that you can gain valuable insights and inform your future business decisions. We all have clients we like, love and dislike. Data analysis can help you understand who these clients are, drop the ones that cause you pain, and replicate more of those you love.
