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In today’s world it’s getting harder and harder to get a piece of the spotlight: competition is fierce when you’re a freelance translator trying to build a successful business.
Personal branding has thus become an essential tool that you can use to leverage and communicate your strengths, and really stand out from the crowd. But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully online?
In this talk, we’ll look at what personal branding is and how it can help you succeed as a professional freelance translator. Particularly, we’ll look at the digital marketing tools and activities that you can use to build your personal brand, manage it efficiently, and communicate it successfully to your target market to win the clients that you deserve.
