According to today’s marketers, content is the new advertisement.

Content marketing is an amazing marketing tool that can help amplify a translator’s personal brand voice and reach thousands of potential clients and collaborators.

If every translator is a brand, social media content marketing also stands for an opportunity to create an online portfolio of content that helps boost our positioning in our specialty fields.

But how can we create content that attracts the right kind of customer?

More importantly, what are the steps toward creating a strategy that works over time?

During this session, I’ll go through 8 actionable steps to devising an effective content marketing strategy on LinkedIn.