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Marie Kondo’s organisation method described in “The Life-Changing Magic of Tidying Up” has changed the way many people approach their wardrobes and cupboards forever. The KonMari method is straightforward: declutter by categories keeping only the things that spark joy. But what happens if we apply these principles to our writing? We create clearer, sharper copy. To do so, we need to sweep away the words that make our copy dull and bloated, toss out the zombie words that suck the life out of the real words sending readers to sleep and sprinkle powerful words that energise and strengthen our sentences.
Whether we’re translating, transcreating or writing from scratch, we want our copy to engage readers and make our clients happy. Cleaning up our writing is an essential step towards this goal. Because simplicity and clarity are key to effective communication and copy that sparks joy.
