Clients see their text as “their baby,” but what if their baby is ugly? Should we tell them? In this talk, attendees will be encouraged to abandon the service-provider mindset and become true partners to your clients. We will discuss the need to assess our work from a broader/more holistic perspective, problems we should be on the lookout for, how to suggest improvements to the original text in a professional way, and why this approach is beneficial for them (and us!).
