Relying on SEO only for finding new customers via your website can be difficult with the typical translators’ website, as you are typically competing against large translation agencies – with considerably larger websites and bigger marketing budgets.
Google Ads provides a good mechanism to complement SEO and get to the top of the Google search results page in a quick and controlled way. In the session, Susanne will discuss and explain some of the key concepts of using Google ads, including campaign types and campaign set-up for international ads, keyword research and selection, budget and bidding, ad copy writing, and landing page considerations.
Google Ads is a big topic, so the special focus of this session will be to provide basis knowledge as well as key tips and tricks relevant to translators with view to getting best results with a small budget. Susanne will provide examples from here own experience – in English and German.
