En este taller trabajaremos con campañas reales de sectores como la moda, el turismo o la belleza, entre otros, para practicar cómo adaptar textos publicitarios con eficacia, y con el tono y estilo adecuados.

Aprenderemos a identificar la intención comunicativa detrás del mensaje, analizar briefings, justificar nuestras decisiones creativas ante clientes y evitar errores comunes como la literalidad excesiva o la pérdida de sentido.

El enfoque será totalmente práctico: habrá ejercicios en grupo, trabajo con imágenes y espacio para preguntas y respuestas. No necesitas experiencia previa en transcreación, solo ganas de jugar con el lenguaje, una mente abierta y un toque de humor.

Un espacio ideal para traductores que quieran ganar confianza y recursos para trabajar con textos creativos en el mundo del marketing, el copywriting y la comunicación internacional.

Magali Bramon is the founder of The Transcreation Lab, a boutique studio specializing in marketing translation, transcreation, and SEO. With over 18 years of experience in the language industry, she has worked with top global brands in fashion, beauty, tourism, and tech, helping them craft multilingual campaigns that connect across cultures. Born in Italy and raised in Spain, Magali grew up bilingual and later became fluent in six languages. Her multicultural background and international career give her a sharp insight into the nuances of creative adaptation. Beyond her client work, Magali is passionate about empowering fellow translators. She regularly teaches courses on transcreation and marketing translation, and she’s committed to helping professionals position themselves as creative specialists—not just word vendors.

You’ll learn how to strip back language while still saying something powerful, how to avoid over-explaining, and how to keep the tone right. Whether you work in fashion, beauty, travel, or lifestyle, when it comes to luxury, perfection doesn’t come from adding more, but from knowing exactly what to leave out.

This session is for anyone who’s ever had to make three words work as hard as a whole paragraph, or struggled to sound both polished and human. It’s not about being flowery. It’s about choosing the one word that does the job perfectly.

Anastasia is a native Greek freelance translator and copywriter working in English and Greek, with a strong background in language, communication, and marketing. She specializes in marketing translation, transcreation, and creative copywriting.

She holds a BA in English Language and Literature from Aristotle University of Thessaloniki (Greece), an MA in Translation and Intercultural Studies from UMIST (UK), and a Certificate in Content Marketing Strategy from UC Davis Extension. She is currently sharpening her copywriting skills through The Creative Copywriter’s Academy.

She is a member of ATA, ITI, and PEM, and has served two consecutive terms as Secretary General on PEM’s Board (2020–2022 and 2022–March 2024).

Since 2004, Anastasia has worked with international translation agencies and direct clients, focusing on marketing and technical content. She combines creativity with precision and is proficient in a wide range of CAT tools to ensure both quality and efficiency.

Website: www.ingreektranslations.com
LinkedIn: www.linkedin.com/in/anastasiagiagopoulouingreektranslations/
Email: info@ingreektranslations.com

This practical session tackles the reality gap between what transcreators need and what clients actually provide. Learn practical techniques for handling inadequate client briefs, including how to extract missing information diplomatically and how to produce quality transcreation when working with minimal context.

This session is for translators who want practical tools to handle inadequate briefs professionally. The presentation will include a 15 minute Q&A.

Heidi Karino is a Japanese-to-English marketing specialist with over 20 years of translation experience. After moving to Japan in 1998, she attended university in Tokyo and embarked on her translation career as a freelancer in 2003. From 2016, she took on an in-house copywriter role at Tokyo Disney Resort, where she developed her expertise in transcreation and marketing. In 2021, Heidi returned to freelancing with the launch of Kotonoha Bloom, a boutique brand specialising in English copywriting for Japanese brands. Based in the UK since 2022, Heidi is MITI qualified, a former president of the Japan Association of Translators, and co-founded the ITI Marketing Network for translators specialising in marketing.