• Are you planning to use Neural MT and don’t know which one to choose?
• Your clients are asking for post-editing of Neural MT and the rate is questionable?
• You’re already doing Neural MT PE, but you feel that it’s only disturbing?

In the workshop you learn, step by step, how to evaluate machine translations provided through CAT tool plug-in and how to choose the best available MT for your use case. We will cover the following topics:

1. Examples of working with machine-translated text
2. Typical advantages and disadvantages of Neural MT
3. Creating reports that allow to assess the workload necessary to transform MT proposals into professional translation
4. What to consider when choosing the best MT for your use case (and when it is better not to use MT at all)

For over 20 years in IBM Translation Center, Marta Bartnicka has worked at the crossroads of cultures, where corporate policies and local customs meet. Over the time, she gathered experience in translation and localization, verification, localization testing, localization projects management and terminology, as well as implementation of Machine Translation and integrating the Continuous Delivery / Continuous Integration with the localization process.

In 2019, Marta joined Dolby Laboratories, leveraging her expertise in Localization and exploring the world of Publishing Engineering.
Marta is a MT deployment practitioner with no preferred MT provider or CAT tool, but rather, with quite some experience in deploying MT in professional translation, choosing which one to use – or choosing not use it in certain areas. She has worked with various Machine Translation providers since 2012, experienced the Neural MT outbreak in 2017 and run MT/PE workshops for translators/post-editors/LSPs since 2018.

It’s good to understand the theory of content marketing, but there’s only one thing that will make marketing really work: consistent action. In order to do this well and without wasting too much time, you need a plan.

If you’ve had enough content marketing theory and you’re still trying to figure out how and where to actually start, this workshop is for you. In this workshop, we’ll map out your translation client’s customer journey and your editorial calendar for the next 12 weeks.

Using spreadsheets, we’ll see what kind of content you should be creating at each step of the journey—from when the client realizes they should invest in translation to the point of choosing a vendor, and then we’ll come up with a list of topics.

You’ll leave with templates for blog post outlines and checklists for distributing and repurposing your content (for example, into LinkedIn posts).

This workshop is not an introduction to content marketing. This is for translators who already know what content marketing is and are ready to implement a plan.

This is not a quick-fix solution or a promise to success. With committed consistency, it does provide results.

Maeva is the founder of Flying Cat Marketing, an SEO-driven content marketing agency, and has been a translator since 2009.

While she still translates, the majority of her time is spent designing and implementing high-level marketing strategies for European software startups. Her strategies have gained her clients tens of thousands of new website visitors and have directly increased their revenue.

Maeva, a US-born digital native, is based in Barcelona, Spain, and translates from French and Spanish into English. Pre-covid she loved traveling regularly. Now you’re more likely to find her reading Stephen King, nerding out on systems and optimization, writing in her journal or trying out Barcelona’s latest vegan spot.

Mobile apps changed the way we live, work and communicate. The growing popularity of mobile applications increases the demand for mobile app localisaiton, which creates new opportunities for translators and localisers. But how can we deal with the endless list of challenges such as character restrictions, limited space, variables and file processing? How to approach mobile app localisation to make sure that the end user will receive a functional, useful and engaging product?

This workshop will present how to work effectively on mobile app localisation projects, as well as discuss the most common issues, file formats and tools used in mobile app localisation. You’ll also get many useful tips and an opportunity to test your new skills in practical exercises.

Dorota Pawlak is a translator specialising in localisation of websites and mobile apps. She holds an MA in Translation and an MSc in Multilingual Computing and Localisation. Dorota is also a business consultant for freelancers and has recently published her first book for self-employed mothers. Passionate about localisation and entrepreneurship, she enjoys sharing her experience in online courses, workshops and on her blog at DorotaPawlak.eu.

The shift to remote simultaneous interpreting (RSI) is no mean feat for many interpreters. It is even more so for their clients. Stepping up to help your clients make the move to remotely interpreted meetings can lead to a smoother experience for you and your clients. In this workshop we will cover what you need to do.

In this interactive workshop, we will look at different scenarios and how you can deal with each of them. You will leave this workshop with a clear plan and many useful resources.

Maha El-Metwally is a conference interpreter in the Arabic booth. She works for a wide range of international organizations, including the European Institutions and the United Nations. She is a member of the International Association of Conference Interpreters (AIIC), the Chartered Institute of Linguists (CIoL) and the American Translators Association (ATA) where she serves on the Leadership Council of the Interpreters Division. She is also a Board member and member of the Admissions Committee of the Institute of Translation and Interpreting (ITI) where she was recently made fellow.

​Maha has an MA in interpreter training from the University of Geneva. She is associated with a number of universities both in the UK and abroad where she contributes to the curriculum. She is passionate about technology in the field of interpreting and offers courses on the subject internationally, both in-person and remotely.