This session will help you find a pricing structure that is right for you and your clients, by looking at various typical scenarios, depending on: types of texts and services needed, direct clients vs agencies, hourly/project/retainer fees, how to estimate the value of your work, what to include in a proposal, and arguments to use in negotiations, based on real-life cases. There will be ample time for questions.

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Nina Sattler-Hovdar is known around the world for her expertise in transcreation. She is the author of the two highly acclaimed books “Translation-Transkreation” and “Get Fit for the Future of Transcreation” and numerous book contributions on transcreation, and has been giving presentations, seminars, and workshops for professional associations, universities, agencies, and client companies since 2006. To find out more about transcreation and Nina’s services, including her blog, see: https://www.transcreationexperts.com/

Tired of post-editing, or simply looking to diversify your services by adding a creative specialization? Step into “Transcreationland” with this 90-minute training for aspiring transcreators of all language pairs around the world.
Explore what a transcreation project looks like in practice through real-life use cases and gain insight into the essential skill set of a professional transcreator.

Challenge yourself with a series of “transcreation workouts,” then share your versions and learn how to justify your creative language choices in small peer groups.

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Delfina Morganti Hernandez has degrees in English-Spanish translation and interpreting, digital marketing, advertising, and literature. She helps B2B brands and fellow translator entrepreneurs boost their conversion potential through custom SEO marketing localization, copywriting, and marketing consultancy services. She has lectured internationally on literary translation and transcreation, self-published two eBooks on translation and poetry writing, and is currently exploring teaching Spanish as a second language to university students in France.

For over a decade, Delfina has used her social media channels and passion for empowering others through knowledge-sharing to provide content on marketing and branding tools, convinced that marketing can help translators coexist with one another and with AI-based localization solutions. In 2020, she created Founded in Transcreation, the first podcast dedicated to transcreation as a service. In addition to ATA, she is a member of the Association of Translators of the Province of Santa Fe, 2nd District (CTPSF, Argentina).

I believe landing direct clients isn’t about shouting louder or targeting as many leads as possible. It is actually about speaking to the right people in the right way. That’s where AI tools become a secret sales ally. In this session, participants will learn how to use AI tools to shape their sales strategy: from defining ideal client avatars to crafting personalised, authentic communications that resonate with prospects. Participants will walk away with practical ways to make their prospecting processes smarter, more creative and a lot more authentic.

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Diana is a certified EN><ES translator and interpreter specialising in legal work. She works with law firms and B2B clients, offering top-notch legal translation, SEO, and copywriting services. She also collaborates with small LSPs as a freelance Operations & Project Manager.

With extensive first-hand experience in the UK translation and interpreting market and a background in the UK aviation industry, she brings valuable expertise in operations, customer service, and team leadership, plus a sharp understanding of British culture, allowing her language services to truly resonate with UK audiences

Having rebuilt her business while navigating early motherhood, she discovered a passion for marketing and business strategy, and launched her end-to-end Translation Project Manager & Marketing Support Specialist service, where she has helped tens of clients focus on growing their LSP businesses.

Her belief that there is a better, more sustainable way to freelancing led her to co-found DUAL, an online Marketing for Translators Program, in 2023.

After a decade in the UK, she is now back in her home city of Madrid, where she lives with her husband, three energetic young kids, and a dog whose energy knows no bounds. When she is not juggling work and family life, she loves to train or escaping to nature for a run.

Transcreators are often naming concepts, products, and brands originally created in other cultures. Whether we do it without noticing it or under a clear task, there is room for us to shine (and get paid for it).

This session will provide an overview of naming as a strategic branding tool,
covering key concepts, techniques, and real-world examples. The goal is to expand participants’ skill sets and confidence, especially when tasked with suggesting names and offering cultural insight.

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Filipe Alverca has been working as a translator since 2006. He started out translating the formalities of legal jargon and the technicalities of oil & gas, but the market opened a world of possibilities in the areas of games, marketing, advertising, entertainment, education, and technology. He has a bachelor’s degree in law, a technologist’s degree in marketing, a graduate degree in creative writing, and he is now studying psychology. Filipe was born in Rio de Janeiro, Brazil, and has lived in other cities around the country.

Many clients still struggle to understand what transcreation really is—and even more so, how much it should cost. As transcreators, we often find ourselves undervalued, not due to lack of skill, but because we don’t know how to explain the creative nature of our work or how to price it accordingly.

This session will help you sell your creative services with more clarity and confidence. We’ll explore how to present transcreation in simple, client-friendly terms, how to justify pricing beyond per-word models, and how to build project-based quotes that leave space for creative development and revisions.

You’ll also learn how to craft persuasive proposals that position you as a specialist, and how to navigate difficult pricing conversations while setting clear professional boundaries.

The session is practical and example-driven, with real-life phrases, templates, and checklists you can start using immediately. Whether you’re new to transcreation or looking to refine your positioning, you’ll leave with tools to communicate your value, charge what your work is worth, and attract better clients.

Perfect for freelancers who want to stop selling words and start selling ideas!

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Magali Bramon is the founder of The Transcreation Lab, a boutique studio specializing in marketing translation, transcreation, and SEO. With over 18 years of experience in the language industry, she has worked with top global brands in fashion, beauty, tourism, and tech, helping them craft multilingual campaigns that connect across cultures.

Born in Italy and raised in Spain, Magali grew up bilingual and later became fluent in six languages. Her multicultural background and international career give her a sharp insight into the nuances of creative adaptation.

Beyond her client work, Magali is passionate about empowering fellow translators. She regularly teaches courses on transcreation and marketing translation, and she’s committed to helping professionals position themselves as creative specialists—not just word vendors.

 

 

We all know compelling copy should grab attention, spark interest, and inspire action. So, then, why does even an apparently flawless piece of copy, with silky-smooth sentences, perfect grammar and spelling, and even a dash of witty humour, still get lost in the noise? In this talk, we’ll go through various examples to uncover some of the most critical (and surprisingly common) mistakes that keep your copy from connecting with your audience and see how to fix them so that your words start converting.

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Elina I. Nocera is a bilingual Italian–English marketing translator with 17 years of experience who recently branched out into copywriting. She helps brands and service-based businesses connect with their audiences through compelling copy and a natural tone of voice.
Elina is based in Umbria, Central Italy. She is a member of MET, IAPTI, and the Italian Copywriters’ Association.
When she’s not glued to a computer screen, she’s probably travelling, participating in a local theatre lab, or watching tennis or the latest season of her favourite TV shows.

You can’t sell or deliver transcreation properly without understanding the WHY (the business purpose they serve) and the WHO (the person paying for it and what motivates them).

As a translator and localization consultant with a background in the marketing industry, I’m convinced that translators who truly understand this context are in the best position to survive in a post-AI landscape. But marketing is confusing: changing others’ behaviour is a subtle art to begin with and a diverse range of ideas and practices have evolved along with technology and media over the decades.

In this session, I’ll give you a shortcut through all this confusion in the shape of a nonsense-free reading list that’ll help you speak clients’ language and do good work that makes a difference to their business.

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Rosie Robbins is a translator and localisation consultant with a background in marketing – she worked in consumer PR at agencies such as Ogilvy before joining the localization world in 2015. As a result, she is passionate about helping marketers and translators to work better together.

Nowadays, Rosie helps brands to manage and scale localisation by designing quality processes and workflows and building their translation teams.

BP finally starts a new affiliate marketing program.

Invite your colleagues, and earn a commission for each new attendee — then convert your commission into a discount for yourself, or you may evern receive a payout.

More details on the new Affiliate page.

 

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