If you’ve ever wanted more control over your business and the clients you work with, come and discover how to carry out a targeted and effective marketing campaign.
Often, our dream clients don’t know we exist or where to find us, which means it’s down to us to introduce ourselves and connect the dots between what they need and our services.

In this practical workshop we’ll:
• Identify your potential clients and their key issues so that you can present a relevant way to help
• Decide on your irresistible offer and ensure your first impression is memorable, well received, and sets you up for success
• Explore how to handle different responses confidently, saving you time and positioning you as the expert your contacts need even if there’s no immediate project
• Plan how to follow up effectively so you become the person your potential clients think of when they need translation or interpreting
• Discuss ways to combine this outbound direct marketing with any marketing you are doing currently and how you can use these concepts in a variety of different areas.

Let’s wow your ideal clients into working with you!

Sarah translates chemical texts from German into her native English (yes, her surname may be Silva but she’s not cracked Portuguese yet, sorry Lisbon!). She’s in her element talking food chemistry, paints, coatings, and creative marketing for translators and interpreters.
Having run several successful direct marketing campaigns and helped many other translators and interpreters to do the same, Sarah has lots of examples to share for inspiration. And crucially, to show you what has worked and what didn’t so you can avoid making the same mistakes. She can’t wait to market with you.

www.chemicaltranslator.com
www.translatorsuccess.com

Let’s face it, if you are mainly working for LSP’s but really want to earn a lot more money, you need to work less for translation agencies and (much) more with direct clients.

That, however, requires a lot of hard work (with results logically only attained after more than a year) and it may be too difficult for you to have an overview of all the things you need to know and to do, and all that you need to watch out for.

This workshop will deal with an underexposed topic in our industry: personal leadership and mindset.
Add to this the best ways to structure your business and to do marketing/networking, and you’ll have the ideal cocktail to go ahead with your business.

And we’ll make it personal. There will not only be theory but also practice. We’ll look at your specific own situation and show how the theory can be implemented practically in your personal situation.

After working as a project manager in Belgian translation agencies for 15 years, Herman established himself as a freelance translator in 2011.

Thanks to intensive business courses he developed entrepreneurial skills allowing him to shift from working solely for LSP’s to working as a translation and copywriting partner for direct clients, thus doubling his income.

Herman also has a Dutch language blog (taalfluisteraar.be) and has published several best-selling non-fictional books and calendars in Dutch.

In his free time he enjoys badminton, running, and a bit of gazing at the moon and planets with his telescope.

website: www.altaverba.be 

No LinkedIn connection requests from translators please.

SEO Copywriting can be an excellent addition to your service offering as a translator or transcreator. In this presentation, we will discuss:

– what SEO Copywriting is
– what skill sets you need to succeed
– practical advice (first steps, how to find clients, pricing, deadlines, specialization, further training, tools, building a portfolio)

And we’re going to end the session with a QA round.

After this talk, you’ll have gained insights into SEO Copywriting and can assess if this service is something you want to offer in the future and how to enter this market segment.

Silvia’s love affair with the localization industry began by mere chance when she—unexpectantly—landed her first job at a translation agency in Tokyo 15 years ago.

Over time she transitioned from technical translations to transcreation, SEO, and copywriting. At the moment, her biggest passion is helping small and medium-sized companies with their German websites – optimizing their content for search engines to increase traffic and conversions.

She also supports the Women in Localization Netherlands chapter as their Social Media Manager and enjoys mentoring the next generation of female freelancers.

In her free time, she takes figure-skating lessons and dreams about her next snowboarding trip.

Let’s connect on LinkedIn

www.winwithwords.nl 

We have heard a lot about how to get clients, but how can we nurture our current clients so that they become our referrals and biggest advocates? Our current clients are the low-hanging fruit for securing a good income, and it is much easier to get more work from your current clients than it is to get new clients.

In this session, you will get tips on how to nurture your relationships with your best current clients, how to politely and professionally ask for and get testimonials, plus how to train your client to refer you and, most importantly, how to automate it.

Tess Whitty is a certified English into Swedish translator, specializing in digital marketing and localization for SaaS companies, consumer products and e-commerce. With a degree in International Marketing and background as marketing manager, she also shares her marketing knowledge and translator experience with other freelance translators as a speaker, trainer, consultant, author, and podcaster. She is involved in several translator associations as a language chair, social media manager, and trainer.

In 2020, she was ranked among the top 50 world’s industry localization influencers by Nimdzi.

www.marketingtipsfortranslators.com

www.swedishtranslationservices.com

I will be sharing tips and tricks on how to build sustainable client base, or rebuild it in the changing circumstances. This presentation will also cover how to make sure cooperation between translators and customers is as smooth as possible and as long term as beneficial for all parties. We will also cover what the drivers are for some of the customers’ behaviors and how to make sure we address them well.

Iwona has been in the localization industry for over 13 years and is currently holding position of Global Production Director at Summa Linguae Technologies. She currently manages project management, quality management, vendor management, multimedia and technology teams across the globe. Iwona graduated in sociology and company management then started her career path in recruitment, supply chain and vendor management. She spent over six years at Argos Multilingual and later at RWS Moravia building dedicated supplier teams for up to 196 languages. With a strong customer focus, she now makes sure unique and innovative solutions are developed hand in hand with the customers.

Going from solo to CEO – freelance translator to agency owner – isn’t easy. From recruiting other translators, selling big contracts, leadership, managing teams: responsibilities increase tenfold, you’re navigating unchartered waters and sometimes have no idea what you’re doing. It can be terrifying and overwhelming.

But you CAN do it: You can be successful while staying ethical, treat your peers with respect, sign big contracts with exciting clients and grow your botique agency into something you had never ever dreamt of.

Join me on this talk and on my journey. I’ll share the challenges and problems I’ve faced and you’re likely to run into; how you can overcome them; what you should and shouldn’t do; and some successes along the way. Hopefully, they’ll be yours too.

Martina Russo is an Italian marketing translator running two translation brands: Moving Words, which specializes in SEO content translation and product localization for SaaS companies, and The Action Sports Translator, which provides marketing translation to outdoor brands. Nominated localization influencer by Nimdzi 2020 & 2021, you might have seen her giving workshops and gesturing at international conferences blabbing about marketing for translators. She is also the owner of the Translator at Work sticker business.

When not working, you’ll most likely find her climbing a rock face or snowboarding down the other side. She often lives and travels in a tiny house on wheels with her partner and several rescue pets.

Though I started as a freelance interpreter and a translator, with my own professional development came also a scope of work that I was no longer able to handle myself. Therefore, the need to delegate work was inevitable, and with it, the decision to open an agency.

My talk will therefore attempt to provide tips and advice on how to best strike a balance in between the two, allow yourself to keep working as an interpreter, but also, simultaneously delegate the surplus of work and run a successful agency, operating mostly in the non-EU market.

A court and conference interpreter for English language, Tina has been translating and interpreting ever since 2005. In 2011, pressed by one of her major clients, she became an entrepreneur and a business owner of the Spotter translation agency in Belgrade, literally overnight.

On the busiest of days, she manages operations, staff, projects, outsources and in some cases, she is even hands-on delivering services. With more than 20 years of experience, Tina has gained vast experience working for various national and international clients, but has also built a rich agency portfolio and a full-time team of four, gathered around the vision that delegation is the way to freedom.

A good RSI sale consists of two parts: Firstly, convincing the client of our offer, more specifically of the value they obtain by booking our services. This first part is closely intertwined with the second part: the run-up to the event and the event itself, of course. Now we must live up to the promise. For interpreters, this means making sure certain requirements are met for the event to run smoothly. Many clients have not learned the ins and outs of remote simultaneous interpreting and its challenges – and why should they? So, it is in our hand to help them understand what is needed for a successful virtual event.
If we are successful in meeting the client’s expectations in both phases, the client is ours, hopefully for more than one event.

Rafael Adam is a conference interpreter working with German, Spanish and English, founder and partner of ADAM & ORTIZ Conference Interpreters (est. 2014), based in Munich, Germany.
He has always kept an eye on new developments in the sector. His company was one of the first in Germany to actively respond to the pandemic and start running a professional interpreting studio. He is an advocate of close collaboration with clients and thorough consulting, as well as flexibility while maintaining professional standards.

In this session, Jessie shares her experiences in preparing for the interpreting assignment. While some say remote interpreting is a double-edged sword, with appropriate preparation, its advantages can be greatly amplified. Other takeaways include the importance of visual feeds in remote interpreting and how to navigate through long and emotionally-charged speech segments. Jessie also shares some tips on how to get involved in interpreting for international sports events like the Olympics.

With a master’s degree in conference interpreting from the Middlebury Institute of International Studies at Monterey (MIIS) and being a court-certified interpreter and translator in the State of California, Jessie has been serving clients across the world from Los Angeles, California. Jessie also teaches the court interpreting program at the University of California Los Angeles (UCLA) Extension Program.

In this session we will tackle the important topic of pricing strategies and negotiation skills. Here we will look at some pricing strategies, examine downward and upward price pressure in the T&I industry and gain an overview of the important topic of negotiation to try and evaluate best practices with a view to achieving more comfortable and more confident client negotiation in our freelance translation careers.

Jason Willis-Lee CL MCIL MITI graduated in physiology after training as a student doctor for over three years at Bristol Medical School including one year’s full hospital training. He put in a brief stint as a clinical research associate before switching into applied linguistics and earning a postgraduate diploma in translating and interpreting from the University of Bath. He now works full time in Madrid as a self-employed Med Pharm translator (clinical trials, medical reports and research articles) in the Spanish-English and French-English language pairs. He has previously given subject specific webinars for medical translators on the topics Blood Tests, ECG, Diabetes and Cancer. He organised the specialization conference thread at the Elia Together event held in Athens in February 2018. He is also cofounder of the collaborative networking translation project medico-legal translations.

www.medicolegaltranslations.com

www.jasonwillislee.com 

PDF is undoubtedly the king of file formats for its versatility. There are thousands of online dictionaries and translation resources available in PDF format. However, making use of PDFs content for translators can be a complex and highly variable process, and fixing problems in a PDF document requires a high level of expertise that represents a significant investment in training and practice. Join Sameh Ragab in a journey of tips and tricks, exploring how to leverage your complex PDF resources into a CAT tool usable format, and learn how to effective use, manipulate and convert PDF content.

Sameh Ragab is an ISO 17100 Lead Auditor and Certified Translation Provider, CAT Tools and Terminology Management Expert, UN and World Bank Registered Translation Vendor, DTP specialist, and Certified Localizer. A renowned international speaker and trainer focusing on the technical side of translation, Sam has over 30 years of expertise in the translation and localization industry and sets the benchmarks for quality work, with a focus on Arabic and Middle Eastern translation, localization and DTP services. Moreover, Sam has an outstanding history in training translators and localizers to excel using latest Cat and Terminology Management tools. Sam has given workshops and conference talks in 14 countries and his hobbies include fishing, angling, snorkeling, scuba diving and swimming.

This presentation is for all translators who feel they’d like to try posting their videos but are concerned about their abilities, the content or the technicalities. The presentation will tackle all those concerns. The truth is translators should start saying “yes” to the camera. Videos are great for showing your expertise and personality. Plus, the majority of consumers prefer videos to text marketing. I’ll share some tips on overcoming the psychological barrier and provide content ideas. Next, I’ll discuss the practical side of video recording: how to prepare, record and post-edit short videos that are perfect for social media.

Sylwia is an experienced English to Polish translator specializing in business and corporate communication. She loves to bridge cultural differences and linguistic nuances. There is nothing more rewarding for her than to see English- and Polish-speaking companies communicate and grow their businesses together.

You can find out more about her on her website  or connect on LinkedIn 

It’s hard to admit you need help when you do. It’s difficult and risky, at least in our mind, to invest in better tech, equipment, systems that help us work faster, or the people that take tasks off us, tasks that we can outsource, we are not good at doing or perhaps we shouldn’t be doing. But if you invest in the right people, this will only bring returns to you and your business. Learn how to take your business to the next level, create a supportive team, nurture relationships, let go of perfection and self-limiting believes and see your one-translator band transform into an orchestra.

Vasiliki is a translator, interpreter, transcreator, blogger, consultant and director of Greek to Me Translations Ltd. She works with English, Greek and French herself and has a team of trusted colleagues who can cover other languages. The offered language services serve mainly the legal, creative, and psychometrics industries.

Vasiliki is a Chartered Linguist, member of the Chartered Institute of Linguists (CIOL), the Institute of Translation and Interpreting (ITI) and Panhellenic Association of Greek Translators (PEM). She is registered with the Greek Consulate in the United Kingdom as a certified translator and interpreter.

She holds a BA in English Language and Linguistics and Masters in Business Translation and Interpreting. She is a Steering Group Member of the CIOL Translating Division (CIOL TD) and CIOL Business, Professions and Government Division (CIOL BPG). She is an Associate Lecturer in Legal Translation at London Metropolitan University teaching Legal Translation, Translation for International Organisations, Linguistics, Translation Theory and Strategy. She is a public speaker and writer for industry magazines.

Her mission is to help organisations and individuals achieve their goals through the power of words. Through mentoring, Vasiliki helps aspiring or young translators to overcome self-limiting believes, build a business mindset and achieve their highest potential.

You can follow her on LinkedIn, Facebook, Twitter and Instagram.

https://www.linkedin.com/in/vasilikiprestidge/
https://www.facebook.com/GreektoMeTranslations
https://twitter.com/Greek_to_me
https://www.instagram.com/greektometranslations/

Marketing copy is the backbone of every business. Its job is to engage, connect, excite and persuade customers to take action.

Which puts marketing translators in the perfect position to help their clients compete on a global stage – and command the rates that go with it!

But to be the best, you have to understand a whole lot more than words.

(Because just like copywriters, translators don’t get paid to write, they get paid to think)

In this practical talk, you’ll discover:
– The 4 key pillars of effective copy
– The strategies behind persuasive messaging
– How to create engaging copy that your clients, and their customers, will love
+ My top tips on how to position yourself as a strategic asset, so you can become the most valuable translator in the room

Diane Wiredu is a translator-turned-copywriter and messaging strategist, and the founder of Lion Words.

When she’s not speaking, consulting or writing high-converting copy — you’ll probably find her with a pair of dumbbells or a glass of Merlot in her hands (fortunately not at the same time).

Have you ever had to complete a form but didn’t know what to type in a field or were reluctant to give your personal or credit card details? That’s because the microcopy wasn’t doing its job.

Microcopy refers to website and app copy tidbits that tell users what to do, address their concerns, provide context, and help tell a story. Examples include buttons, calls to action, 404 pages, success and error messages.
But why should we care about microcopy as transcreators, copywriters, and marketing translators? After all, those little words and phrases can’t be that difficult to write or translate, can they? Well, yes, they can!

Those little words and phrases are an opportunity to let a brand’s personality shine through and can make people decide to take the action the brand wants them to take. They guide and reassure users, but they can also confuse or even mislead them if they’re not effective. In other words, microcopy can make or break the digital experience. In addition, it also has a huge impact on conversion rates. That’s why it’s essential to get microcopy right and why simple translation isn’t enough most of the time.

This talk will go through examples of good, human-centred microcopy and the mistakes to avoid if we want to encourage action, build trust, and foster relationships.

Elina I. Nocera is a bilingual Italian-English marketing translator with 14 years of experience, including ten as a freelancer. She has always been passionate about languages and writing and has recently branched out to transcreation and web copywriting.
Elina helps brands connect with their international audience through compelling copy and a natural tone of voice.
She is a member of IAPTI, MET, and the Italian Copywriters’ Association (A.I. Copy).
Elina is based in Umbria, Central Italy. When she’s not glued to a computer screen, she’s probably travelling, reading, enjoying a HIIT or body combat workout, or watching tennis or the latest season of her favourite TV shows.

The aim of any marketing text is to reach as many potential buyers as possible. However, as consumer populations continue to diversify across the world, it’s crucial that these texts speak to an ever wider range of backgrounds and experiences.

This short session provides key tips and tricks for prioritizing inclusive language in marketing translation and keeping your clients smiling. We’ll also touch on approaching the concept of inclusivity with clients, because educating them is key to the success of each and every project.

Helen is a Spanish to English marketing translator based in the south of Spain. Having built her freelance business from the ground up, she now works with a wide range of clients from Fortune 500 companies to grassroots non-profit organizations. She also forms part of the team at TranslaStars , an e-learning platform for translators and interpreters, through which she has also created several courses on inclusivity.

What should we know and do to stay competitive in our industry in the upcoming years? We will explore the newest developments in technology that is relevant to translators and outline the trends. This includes increased mobility with the possibility to work from anywhere, use of cloud storage and cloud tools, and the related aspects like backup, networks, and security.

We will also check on the advancement of machine translation, and see what services are available and for what kind of tasks they can be use. We’ll have a look at the awaits our industry in near future according to what the big players expect. An important part of the session is sharing of knowledge, so bring your experience, concerns, and question, and will discuss them together!

I am a freelance translator (English to Czech) with more than 25 years of experience in the industry. I specialize in business, marketing, legal and IT translations as well as website/software localization. Recently, my favourite type of jobs has been subtitling of shows and movies for TV and VoD providers. I’m keen on technologies, trying to stay in touch with the latest developments in the world of computers, communications, online services, and translation tools. I’m not an early adopter, but I closely watch the new trends and join in at early stages. I like to share my knowledge and experience with others, as well as gather new ideas and feedback from peers and colleagues at conferences, meetings, and online events.
http://www.proz.com/profile/88263

A ‘fake it until you make it’ approach won’t get you far in legal translation. Knowing the law will. But how do you go about it? How do you specialise? Studying law can be a daunting prospect for translators with a linguistic background who are looking to acquire a new (or another) legal specialisation. The ever-evolving and jurisdiction-specific nature of the law requires a long-term commitment to learning and a clear strategy. Adopting a systematic approach to specialisation is the best way to develop an effective strategy that will help you succeed and stand out as a legal translator.

Irene Corchado Resmella is an English-Spanish translator based in Edinburgh, UK. She works exclusively as a sworn and legal translator, strongly focusing on private client law. Irene specialises in the law of wills and succession across three jurisdictions (England & Wales, Spain, and Scotland). She is a Chartered Linguist and an affiliate member of STEP. You can follow her on Twitter and Instagram as ICR Translations.

https://www.icr-translations.com/
https://twitter.com/ICRtranslations
https://www.instagram.com/icrtranslations/

Organizing conferences involves payments of large sums of money for room and equipment rental, catering, wifi coverage, video crew, as well as miscellaneous items such as conference bags, rollups, notepads, lanyards, and so on. Several smaller items include monthly or percentage-based fees for payment processing, and various web-based services.  We also need to cover the expenses incurred by conference speakers.

Large chunks of your payment go to various taxes both in Portugal and Hungary.

Since 26 February, we donate a percentage of all ticket sales to aid organizations working directly with Ukrainian refugees arriving in Hungary.

Whatever is left compensates the conference organizer for rejecting various large translation projects in favour of organizing this event.

On 6 February, the Portuguese government confirmed that travellers who have a digital EU COVID certificate and can thus prove their recovery from COVID-19 or their vaccination status will no longer have to present a negative test to enter Portugal as of Monday (7 February). Some other vaccination certificates are also accepted as proof.

Travellers who have to present a negative test for entry should note that the validity of so-called lateral flow tests has been reduced from 48 to 24 hours.

This section will be updateed as new information becomes available.

Here is a frequently updated page with with all COVID-related information

Currently masks are compulsory at all events, but proof of vaccination/ recovery/ recent testing is not required.  

Hopefully the pandemic will subdue by May, and the obligation to wear masks will be lifted.

Also, masks are currently compulsory on public transport and in shops/museums.

Here is a frequently updated page with with all COVID-related information

We have agreements with all the venues (i.e. the conferece hote where you can indicate if you need gluten-free, lactose-free, or vegan meal.l and both restaurants) to cater for special dietary requirements.  

At BP Translation Conferences, attendees can indicate if they follow any special diet.   You will receive a form about 4-5 weeks before the event where you will be able indicate if you need lactose-free, gluten-free, or vegan meals, or if you are allergic to a pecific ingredient.

You’ll also be able indicate if you can eat meat or if you are vegetarian.

Wherever possible, we will ask the venues to display allergy information.