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Pricing is a frequent source of stress for beginning and experienced translators alike. Many freelancers focus too much on factors that they can’t pin down or control: What would a given client be willing to pay? How much would another translator charge for this work? How do I know that I’m not under-charging or over-charging?
The key to smart and low-stress pricing decisions is to focus on how much you want or need to earn from your freelance work, and what hourly or per-word rates you need to charge in order to get there. In this session we’ll use a simple, easy-to-understand (even for “word people”) worksheet to calculate our target rates, and then we’ll discuss rate zones. Having three rate zones: green (your ideal rate), yellow (a rate at which you must have a non-economic reason for working), and red (a rate below which you do not work) can help us identify the types of clients we want to target with our marketing efforts.
