BP24 online edition :: Schedule

YOU NEED A SEPARATE TICKET FOR THIS WORKSHOP

We are Ruth Gámez and Fernando Cuñado, from el Club de los Grandes Traductores, and we are happy to share our method for achieving translation business goals with the entire BP community in Seville.

Workshop attendees will discover how to identify the main priorities of their business and how to effectively set their business goals. This will allow them to achieve their goals in just one year. We have been working with this method for several years now inside El Club de los Grandes Traductores and we know it works.

Join us for this workshop and discover the most effective method to set and achieve your goals. At the end of the workshop you will be equipped with a personal strategic plan for the next three months and the method that will help you achieve all your business goals in just one year.

Ruth Gámez and Fernando Cuñado work together as a legal translation team for direct clients like Spanish law firms and law departments of international companies. They also work as external translators for several international organizations. They have published two books and they lead a community of Spanish-speaking translators called “El Club de los Grandes Traductores” (the Great Translators Club) in which they help language professionals from all over the world to develop their careers.

https://academiatraductores.com/

This workshop is an intensive training session aimed at equipping language professionals with the expertise to use Google Ads for attracting new direct clients. It highlights the effectiveness of Google Ads in client acquisition, regardless of a website’s SEO optimization.

The workshop begins with an overview of Google Ads, establishing its significance in connecting translators/interpreters with potential clients quickly. Participants are introduced to the essentials of setting up a Google Ads campaign, focusing on campaign structure and keyword selection. Interactive exercises enable participants to practice identifying relevant keywords for their services.

Subsequently, the workshop shifts to ad creation and landing page design. Attendees engage in practical activities, such as writing ad copy and evaluating landing page designs, to ensure clarity and audience engagement.

The final segment addresses bidding strategies, budget management, and optimizing ads for the best ROI. Practical exercises are integrated throughout the workshop to blend theory with real-world application, enhancing understanding of Google Ads campaign management.

Concluding with a summary and a Q&A session, the workshop allows for discussion and clarification of doubts. This hands-on and interactive workshop is tailored to empower translators and interpreters with the necessary skills to effectively leverage Google Ads for business growth.

Susanne, originally from Germany and resident in Ireland since 1993, uniquely combines expertise in business, internet consultancy, and translation. Her educational background includes translation studies (Staatlich geprüfte Übersetzerin, 1989) and Information Technology and Artificial Intelligence (BSc Hons 1992, MSc 1993), augmented by further qualifications in recent years.

With two decades of experience in business and IT consultancy in multinational environments, Susanne established Glocafy in 2013. Her firm aids export-focused SMEs in leveraging the Internet to enhance leads and sales across European markets, notably her native Germany.

Her extensive experience as an international consultant informs her approach. She excels in localisation, translation, IT, and digital marketing, helping companies develop robust strategies for their international web presence, including website localisation, translation, keyword research, international SEO, and Google Ads campaigns.

Apart from her professional ventures, Susanne is actively involved in the translation and literary community. She served for seven years on the Executive Committee of the Irish Translators’ and Interpreters’ Association (ITIA) and is the current Vice Chair of the Irish Writers Centre, demonstrating her dedication to translation and literature.

https://www.linkedin.com/in/susannedirks/

In today’s globalized world, most translators are on LinkedIn and connect with colleagues. But is having a LinkedIn profile enough to get translation clients? This session is for those who want to actively work on their marketing efforts, either novel or experienced translators. We will cover how to define your ideal clients, optimize your LinkedIn profile, and use the platform to find clients (and make them find you). The speaker will share insights from her own experience, useful resources, and practical examples of what to do and what not to do.

María Paula Plazas is an ATA-certified English-to-Spanish translator specializing in medical insurance and employee benefits, and has a Master’s Degree in Audiovisual Translation: Localization, Subtitling and Dubbing. Paula has delivered several courses and presentations at translation conferences and events. She is passionate about sharing resources with the translation community, which she does through her social media and blog. In 2020, Paula left her in-house translation job to work full-time as a freelancer. Since then, she has been very active on LinkedIn and has successfully used this platform for marketing purposes.
https://www.linkedin.com/in/maria-paula-plazas/
https://www.paulaplazas.com/
https://www.paulaplazas.com/es/blog/
https://www.instagram.com/paulaplazas.translations/

In the hybrid world of language services, subtitling is more and more in demand. Both intralanguage captioning and translated subtitles are something that translators can offer as an extra service to their clients.

We will first look at the theory and science behind good subtitles – why do we have guidelines, for example, and how to monetize this by explaining to your clients that there is actual research behind all of this.

Then we will venture into the tools available for subtitlers, both free and licenced ones, as well as plug-ins for CAT tools. There are plenty of options and time-saving tips.

Tiina Kinnunen is a Helsinki-based experienced subtitler and translator working mainly for the TV and film industry in Finland. She teaches subtitling in workshops and is a frequent guest speaker at universities training translators. She is interested in continued professional development and new tools.
She was chosen Language Professional of 2022 by Finnish Language Experts Association.

This presentation delves into the transformative role of generative AI in marketing, emphasizing its application, tool integration, content creation, and efficiency.

Starting with a high-level introduction to generative AI, the talk highlights its significance in marketing, in general and within the translation and interpreting sector. It outlines the benefits of using generative AI, such as increased creativity, precision in targeting, and streamlined campaign management.

The core of the presentation showcases practical applications, introducing various AI tools and techniques that can be incorporated into marketing efforts. Real-world examples are presented to demonstrate the effectiveness of these tools in creating innovative marketing content.

Additionally, the talk explores strategies for utilising generative AI to save time and improve marketing efficiency. It also addresses the potential risks and ethical considerations of using AI in marketing, ensuring a comprehensive understanding of the technology.

Concluding with a Q&A session, the talk encourages audience interaction and offers further resources. Overall, the presentation aims to equip language service professionals with knowledge and tools to revolutionize their marketing approaches, leveraging generative AI for business growth.

Susanne, originally from Germany and resident in Ireland since 1993, uniquely combines expertise in business, internet consultancy, and translation. Her educational background includes translation studies (Staatlich geprüfte Übersetzerin, 1989) and Information Technology and Artificial Intelligence (BSc Hons 1992, MSc 1993), augmented by further qualifications in recent years.

With two decades of experience in business and IT consultancy in multinational environments, Susanne established Glocafy in 2013. Her firm aids export-focused SMEs in leveraging the Internet to enhance leads and sales across European markets, notably her native Germany.

Her extensive experience as an international consultant informs her approach. She excels in localisation, translation, IT, and digital marketing, helping companies develop robust strategies for their international web presence, including website localisation, translation, keyword research, international SEO, and Google Ads campaigns.

Apart from her professional ventures, Susanne is actively involved in the translation and literary community. She served for seven years on the Executive Committee of the Irish Translators’ and Interpreters’ Association (ITIA) and is the current Vice Chair of the Irish Writers Centre, demonstrating her dedication to translation and literature.

https://www.linkedin.com/in/susannedirks/

As a 4-day-week enthusiast I am here to tell you how I’ve managed to keep my existing clients, grow my business, and double my income in the first year of the switch. And how you can design a sustainable business model that works for you.

There has been a lot of discussion about a 4-day week, but the reality is, it doesn’t work for everyone. Perhaps you like the Monday to Friday schedule but would love to shorten your working hours? Maybe you enjoy working on the weekends but want to keep Mondays free? How about starting work at noon and finishing late? Whatever you preferences are, your business should be shaped around them, not the other way around. And it’s achievable!

Alicja Tokarska is a Polish translator and subtitler who specializes in inclusive language, sustainable fashion and textiles, culture and heritage, and marketing. In her free time, she learns the art of dressmaking and visible mending, goes on cycling trips with her partner, and cooks up a vegan storm in her kitchen. She is also a volunteer cohost on a Polish radio show in a local community station in Glasgow, Scotland.

Few translators are natural born marketers. The good news is you don’t have to be—and you don’t need a marketing degree either. That said, you need to be smart and look for the most bang for your buck. Or better yet, utilize what costs nothing but can supercharge your business, starting today. Yes, I’m talking about testimonials. I’ve compiled over 100 of them and they help me get new direct clients on a daily basis. I’ll show you how to ask for – and leverage – them in your efforts. The tips and hacks are all practical, actionable and tested in a number of markets. If I can do it, so can you!

Over the past 16 years, during which he’s lived and worked in 3 different countries, Jakub has built up a reputation for delivering top quality translation, interpreting and culture consultancy services to clients from many countries from all over the world. These include top law firms, award-winning manufacturers, law enforcement agencies, public authorities, a Forbes 30 Under 30 entrepreneur and an Olympic slalom canoeist. In 2021, he started sharing his experience as a CIOL mentor and he currently also teaches translation at the University of Westminster (UK).

Women are expected to be nice, friendly and warm in order to be likeable. Women who adopt behaviours deemed as masculine: assertive, competitive and risk-taking are often viewed as harsh and unlikeable. Such behaviours are even considered as violations of the norms and women are put under pressure to accept the expected societal behaviours. These are stereotypes that even in our modern society disadvantage women, as many of them start to believe these stereotypes themselves.

Developing negotiation skills as early in our career as possible is desirable but better understanding of our behaviour and acting on it can be done at any step in the career. This presentation is aimed to freelance translators in any stage of their career and of any gender.

A freelance translator since 1996, Dana is a graduate of the Polytechnic University of Timișoara, Romania. She translates from English and French into Romanian, mainly in the technical, ESG, marketing, and lifestyle fields. Dana is a Lead Auditor for Quality Management Systems, she has education and expertise in the planning, implementation, monitoring and evaluation of quality and environmental management systems and consults on business negotiation, having a strong interest in multicultural and gender-based negotiation.
She is a strong believer in CPD and networking. She is a member of several professional translators’ associations.

High-quality translation is not just a task; it’s a collaboration between clients and translators. This concept extends beyond the ‘four-eyes principle’—where a text undergoes translation and review by two different individuals—to encompass a more integrated approach. Effective translation queries form a crucial part of this process, playing a significant role in the project’s success.

No matter how detailed the project brief or how comprehensive the reference materials are, questions invariably arise during translation. Adapting to changes and addressing these questions effectively is vital. A translator must focus on aligning the final text with the client’s technical and stylistic requirements, while adeptly managing content deviations and linguistic errors.

In this session, I will explore practical strategies that translators can employ throughout their workflow, informed by real-world examples from various translation projects. Key focus areas include the development and management of a query sheet and strategies for addressing client remarks on translated content. These insights aim to enhance the translation process, ensuring that the final output not only meets but exceeds client expectations, thereby fostering stronger, more successful client relationships.

Ana Sofia Correia is an English to Portuguese medical translator and writer based in Portugal (www.anasofiacorreia.com). For the past 16 years, she has worked with life sciences companies, contract research organizations, language services providers, and medical communication agencies. After 12 years as an in-house translator at the Center for Social Studies of the University of Coimbra and the Nursing School of Coimbra, she became a full-time freelancer in 2019. She is a member of APTRAD, ATA, TREMÉDICA, MET, EMWA, and APMW. In addition to her translation and writing services, she runs the Medical Translation Mentoring program, a community-based mentorship program specifically designed for medical and life sciences translators.

https://www.anasofiacorreia.com/

In today’s dynamic translation landscape, the integration of AI-Translation Technology is pivotal for empowering linguists to refine their craft and meet the demands of modern communication. BWX is a sophisticated cloud-based translation management system that embodies this transformative shift. With its seamless integration of Generative AI, BWX redefines the capabilities of translators, positioning them at the heart of the translation process. Through BWX, translators gain access to unparalleled flexibility, enabling them to navigate diverse projects with ease while significantly enhancing both the quality and efficiency of their translations. Join us as we explore how BWX is reshaping the translation industry, one innovative feature at a time.

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Viveta Gene is Head of Partnerships at Bureau Works.
She is a passionate and driven executive armed with 20+ years of experience in the translation and localization industry.

She has a 360-degree view of the Translation and Localization Workflow thanks to her previous experience as a Language Solutions Specialist, Business Developer, Vendor Manager, Project Manager and Linguist. Her focus is to promote new trends in the industry, where translation skills meet MT technology and Localization Engineering. Machine translation engines, automated translation and post editing of machine translated output are amongst her fields of interest and the topic of her PhD Research.

Her passion is acquiring new skills, shaping positive mindsets and inspiring people.

Marketing is one of those dreaded tasks that not many believe can actually be enjoyable. However, if you surround yourself with goal-getters, you will achieve your desired goals much faster, and you will learn to trust and enjoy the process. We have some good news – all you need is one trusted colleague with whom you feel comfortable sharing your success stories and failures, which makes growth inevitable. We will help you shift your mindset because we’ve held each other accountable for almost three years and saw great success! We will share easy and actionable marketing tips you can immediately apply to your business, and the best part is – they take up only 20 minutes of each working day.

Anja is a translator whose working languages are Croatian, English, and Italian. She translates legal, financial, and marketing texts, and is a podcast enthusiast!
Chiara is not only a translator working from English and German into Italian specializing in beauty, travel, and medicine, but she is also a seasoned speaker and workshop creator!

Anja: https://studio22.hr/
Chiara: https://chiaravecchi.com/

Doing our business in a digital way, we are permanently vulnerable to attacks. The only way to be completely safe is to disconnect your computer and other devices from the Internet, but obviously it’s impossible since we need to stay connected to the world in order to run our business. And if you think that as a freelancer you are too small for cybercriminals, you are on the wrong track. Everybody can become a victim and with AI evolving the risks increase enormously. This is why it is essential to raise awareness and to develop strategies for protecting your assets.

Olga Scharfenberg-Dmitrieva is a qualified technical translator with Master’s degrees in Engineering and Technical Communication. She is based in southwest Germany and has over 20 years’ experience of translating technical material as a freelancer. Her working languages are German, English and Russian. Olga is owner of Textorus Fachübersetzungen and founder of Translators4Industry.
https://textorus.de
https://translators4industry.de/

Doing the same thing and expecting different results is the definition of insanity. But, as freelancers, the idea of changing everything about our business is terrifying and must be carefully considered, particularly if we are in a stable position in our career.

Prompted by a change in marital status, surname and continent, Ana Carolina Ribeiro did just that, and has tips for those considering the idea. In this session, she aims to demystify the concept, discussing the ups and downs of the rebranding she carried out in 2022/23 and the results she observed, providing a checklist for a smooth process.

Ana Carolina Ribeiro, MITI, is a transcreator and copywriter from English into Brazilian Portuguese, with over 13 years of experience in marketing texts for the lifestyle, tourism and tech sectors, as well as in the creation of style guides for brands, focusing on inclusivity. She also leads workshops about inclusive language, organised by APTRAD, and has spoken at the BP, APTRAD and Abrates conferences.

Originally from Brazil, she currently lives in Portugal, but is hoping to move to Spain soon. When she’s not working, she’s either planning her next trip or quilting, and definitely listening to music.

Website: www.braziliantlycreative.com
LinkedIn: https://www.linkedin.com/in/braziliantlycreative/

Freelancing requires a high stress tolerance. You have a responsibility towards your clients, you have to keep them happy, you have to deliver strong results, and there is no one to help you with that – unless you decide to hire an assistant down the line. The unpredictability and instability can be very draining and stressful at times, which is why developing a growth mindset and regulating your nervous system are absolutely essential. Shifting your perspective and learning some mindset hacks can recenter you and help you fight stress, imposter syndrome and burn out, to feel aligned and centered in your business.

Charlotte is a freelance translator and mindset coach based in Rouen, France. In her spare time, she hops on trains around Normandy and Europe or can be found rollerskating. She believes the sky is the limit when we have a strong why and know what we’re aiming for.  A firm believer in following our intuition and our inner calling, Charlotte helps other ambitious and passionate individuals run businesses that feel aligned and bring long-term fulfillment.

Based on the QA possibilities in Trados Studio I’d like to show some important and less important points to be checked in a ready translation.
Usually, these settings are used in default, what very often leads to unnecessary messages, while many important points are completely left out.
On top of this I’ll show some few simple regex expressions, allowing you to check for example spacing between number and measurement unit.
This session is dedicated to all freelancers and PMs.

Born in Kraków, Jerzy has been living in Germany since 1986. Studied mechanical engineering first at the Kraków Technical University, finishing as msc. eng. in Dortmund. Working as freelance translator and interpreter since 1990. Quite familiar with Trados Studio, helping people in several places in case of trouble or showing how use this program better. On top of this LICS auditor for the ISO 17100, 18587 and 20771 standards.

As freelancers, we sign contracts with agencies or with direct clients. It is essential that the contract we sign reflects our values and protects our rights. Understanding contract clauses can help you mitigate risks and limit your liability. The language of contracts is precise and involves distinct elements. We will learn the essential elements of a contract and analyze the four main characteristics of contracts: offer, capacity, consideration, and acceptance. Furthermore, we will see sample clauses and discuss using that knowledge to build a freelance translation or interpretation contract that works for us.

Andy Benzo is an EN-ES legal language expert and legal translator with over 35 years of experience. She holds degrees in Law and Translation from her native Argentina and a Paralegal Degree from California State, San Marcos, USA. Andy has been a member of the American Translators Association since 1999, became ATA certified, and is now a member of its Board of Directors.
She is also working on language standards development at ASTM and ISO.
For many years, Andy was an instructor in the Translation and Interpretation Certificate Program at UCSD Extension, where she taught Legal and Business translation; there, she was a founder of ATISDA (Association of Translators and Interpreters in the San Diego Area), serving as its President for six years.
Andy is a professional speaker about US Law and Legal Translation at a national and international level. Her company, Juris Mentis, provides language services and training worldwide.

Can AI pretranslation outdo neural machine translation? Can I use all this stuff in my CAT tool without breaking anything? Is it worth the while?

Let’s bring AI to actionable reality and see what it’s like to integrate large language models (LLMs) into our CAT tool or text-processing environment.

In this presentation, we will explore a series of insights related to the pros and cons of using different approaches for pretranslating texts, namely, using a TM plus an MT engine, then a non-trained LLM, then a trained LLM, then a mix of these resources. Our two main goals will be obtaining the best possible pretranslation results and making the best of our time.

Our starting point will be a technical informative text for translation from English into Spanish, with a series of challenges, such as terminology, reference, specific structures, conventions and so on. The technology to use will be a CAT tool with several plugins, an external MT engine provider, and an app to use AI in all your text-processing environments (all with a free-trial period).

Martín Chamorro is a freelance English-Spanish technical translator from Argentina and an AI nerd. He participates as an organiser and speaker in professional conferences for translators and interpreters. He has a profile oriented to technology applied to translation and innovative AI developments, and also to networking. Since 2012, he has been offering face-to-face and online classes and lectures on translation software and motivational topics for professionals and students, independently and in collaboration with a variety of companies and organisations. He is a teacher of IT resources in the first year of the translation course in his house of studies (Sofía Spangenberg). He is also a Board Member of the Argentine Association of Translators and Interpreters (AATI) and has actively collaborated in presentations as well as in the organisation of events with a variety of local and regional translation associations, such as the Executive Council of FIT LatAm and the Spanish Division of the American Translators Association. He is a member of the newly formed Workgroup on AI Training of the International Federation of Translators (IFT-FIT). He also practices swimming, and enjoys gardening activities and teaching himself several languages.

Ever noticed how some brands resonate more deeply with their audiences than others? That’s because they’re aligned with an archetype. Brand Archetypes help identify the traits that best reflect a brand’s personality, allowing for emotional connections, a consistent brand voice, and engaging messaging, whatever the language.
This talk will delve into the 12 brand archetypes and show how they help resonate across cultures and stand out.
This presentation is for marketing translators, transcreators, and copywriters who want to go beyond the words on a page and explore what’s behind a text.

Elina I. Nocera is a bilingual Italian-English marketing translator and web copywriter with 15 years of experience, including 11 as a freelancer.
Elina helps brands and creative service-based businesses connect with their international audience through compelling copy and a natural tone of voice.
She is a member of IAPTI, MET, and the Italian Copywriters’ Association (Associazione Italiana Copy).
Elina is based in Umbria, Central Italy. When she’s not glued to a computer screen, she’s probably travelling, participating in a local theatre lab, enjoying a body combat workout, or watching tennis or the latest season of her favourite TV shows.

It’s too easy to get caught up in your day-to-day, typing your way through multiple deadlines without taking your eyes off the screen. Being busy can be great, but do you know where you are going, exactly? It’s time to stop and take in the big picture of the business you are creating. Expect insights on goal setting, journaling, concentrating, fine-tuning and action taking, so that every part of your journey is a meaningful step towards the life you want to create.
Mariana and Luna are experts in leading their businesses with the heart, so they align seamlessly with their life goals.
They’d like to show you how.

Luna Jungblut is an English to French translator & subtitler specialising in museum, tourism and marketing translations since 2013, also handling multilingual projects for her clients.

Proud Chartered Linguist, member of the CIOL, she is also a conference interpreter who loves to travel around Europe, when she’s not in London or Budapest, her two main bases.

When she’s not working, you will most likely find her at an exhibition, at a gig, doing yoga or trying new foods.

Strong believer that knowledge belongs to everyone, she works with world-leading clients in the cultural sphere to spark curiosity in the eyes of their French-speaking visitors, in the hope of promoting inclusivity and a shared understanding across cultures and she’s always eager to share her experience with colleagues in order to create connections and raise the profession as a whole.

Mariana has been an English, French and Spanish freelance translator and conference interpreter for 25 exciting and meaningful years. Throughout this period of time, she has fallen deeply in love with her profession and strives to make her business fit her lifestyle. Mariana is a great believer in our power to manifest our dreams in every area of our lives, all we need is the right mindset and routines!

Terminology management and style guides can become a controversial point when end client content managers, LSP leads & translators work together in a single project.Terminology management and style guides can become a controversial point when end client content managers, LSP leads & translators work together in a single project.
Even when freelancers work alone, terminology can be difficult to handle if tools are too complex, too simple, or the wrong approach is applied, leading to misalignments:- Is terminology too comprehensive or too basic?- Who has the last word when disputing a term? The client, the translator, or the industry?- When should I add a term to a glossary? Too many or too few?- Which is the best terminology management tool I should use for my projects?- The 3S Rule provides three simple guidelines that can be implemented at either individual or team level to ensure that terminology, style, and message-related issues are handled efficiently, enabling a smooth workflow and a better understanding of the project linguistic requirements.

Carlos has hit the milestone of 20 years providing language services and training for companies and individuals all over the world.
He has lived and developed his skills in 10 different countries, proudly working as a Technology Trainer and Consultant, Localization Project Manager, School Teacher, and, of course, Translator. His natural inclination towards learning and gathering new experiences has driven his career mixing academic and business life.
Over the years, he has worked with dozens of international clients such as Amazon, Microsoft, 3M, Cisco, SDL/RWS, and Nokia, to name a few. He is a regular at translation industry events and loves sharing knowledge with fellow professionals in order to build a better, more human, yet tech-oriented industry led by happy people.
He lives in a beautiful village near Pisa (Italy) and splits his time as a Lecturer at the University of Bologna, speaker and freelance Language & Technology Consultant and Localizer.

https://www.insideloc.com
https://www.linkedin.com/in/carloslaorden/

AI will take your job! That’s for sure. And if it doesn’t, it will reduce many to being post editors. It’s the Ai-mageddon… Or is it not?

What about if there’s a way to find high paying clients and enter the premium market even in times when AI seems to be taking over?

In this presentation, you’ll discover how the shifts I made to my copywriting business have helped me land high paying clients and get into the premium market online… Even if my native language is Spanish and even if I’m not the most “exquisite” copywriter in the world.

Formerly a transcreator, Juan Pablo is a copywriter, CRO specialist, and list manager who works with businesses who want to increase their email revenue.

He’s studied marketing from the best in the world, and learned the best proven frameworks to land clients online and boost revenue for companies thar see the importance of email marketing.

When everyone zigged, he was zagging, talking about crazy things such as value based pricing and not charging by the word.

www.emailnerdsofficial.com

Evidence over hyperbole? Scientists are a difficult audience to persuade and they’re not the only ones who need a considered approach when it comes to marketing. Let’s explore some effective ways to connect with a cautiously sceptical audience, generate curiosity and desire, and increase our credibility as translators.
I’ll bring the evidence and practical suggestions to engage prospective clients – especially those who are more hesitant than others to take a risk on a new business partner. You bring your inquiring mind.

Sarah translates chemical texts from German into her native English. She’s in her element talking food chemistry, paints, coatings, and creative marketing for translators and interpreters. She’s also the author of the book Your Ticket To Explore: Essential Preparation For Your Translator Marketing Adventures.
You can find all the evidence at: www.ChemicalTranslator.com and www.BusinessTranslated.com

 Our daily, automated routine can lead us to believe that only genius minds are creative. Is this really the case? This presentation will discuss this and other myths, addressing concepts of creativity, ways to boost your creative potential, and some techniques for generating ideas that you can put into practice all on your own when you hit a brick wall during a translation. With the growing popularity of AI tools, this conversation is more important than ever. Everyone is welcome, from beginners to seasoned professionals working in any field or language.

Filipe Alverca has been working as a translator since 2006. He started out translating formalities of legal jargon and the technicalities of oil & gas, but then the market opened up a world of possibilities in the areas of games, marketing, advertising, entertainment, and technology. He holds a bachelor’s degree in law, a technologist’s degree in marketing, and a graduate-level specialization in creative writing. He was born in Rio de Janeiro and has lived in a few other cities around Brazil. For more information on his portfolio, visit https://thebrazilianlocalizer.com/.

What if artificial intelligence would present amazing benefits for language professionals and bring unique opportunities to our industry as a whole? From volume to efficiency and to cost savings, how translators will be part of the equation will mainly depend on our ability to seize opportunities, value our profession, define new ethics considerations and promote a wealth of innovative and cutting-edge human language services.

Dominique Bohbot, is a certified translator, certified writer, certified editor and certified trainer from Montreal, Canada. As a sought after expert, she regularly talks as a guest speaker on several forums and conferences in North America, Europe, Middle East & Latin America. One of her major appearances occurred in 2017 at the Standing Committee for Official Languages of the Canadian House of Commons, where she stood up and talked for the promotion of translation and the recognition of linguists’ professionalism. In 2018, she received the award of the OTTIAQ-Quebec order of certified translators, terminologists and interpreters for her outstanding work for professional recognition. During three terms, she has chaired the Association of Linguistic Services Managers, which awarded her the distinction of honorary member and currently chairs its Committee for the promotion of Canadian Language Services. Engaged in professional best practices, she has brought her expertise to Editors Canada. She worked for several years as Head of Professional Training at the Department of Linguistics & Translation of University of Montreal, and previously, has a strong experience as a Manager, Linguistic services at TMX Group (Toronto Stock Exchange and affiliated companies), where she led the successful integration of translation services as the financial terminology hub in Canada.