[vc_row content_placement=”top” css=”.vc_custom_1537021897098{background-color: #ffffff !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1537436104241{padding-right: 5px !important;padding-left: 5px !important;}”][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2563″ img_size=”full” alignment=”center” onclick=”zoom”][vc_text_separator title=”Similar topics”][vc_column_text css=”.vc_custom_1537020128097{padding-top: 10px !important;}”]

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(………)[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1536943286053{background-color: #eeee22 !important;}”][vc_column width=”1/2″][vc_tta_accordion][vc_tta_section tab_id=”1536947049067-b7f38a66-21f0f4d6-e7480786-82c4″ title=”Abstract”][vc_column_text]We’re not programmed to confidently state why someone should “pick” us, which is why writing the About page of your website is so difficult. That’s why flipping the meaning of the page, and making it about your ideal clients (and not you and your cat), can make things easier.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Read more” tab_id=”1536947049168-4d2675e8-ca54f4d6-e7480786-82c4″][vc_column_text]We’re not programmed to confidently state why someone should “pick” us, which is why writing the About page of your website is so difficult. That’s why flipping the meaning of the page, and making it about your ideal clients (and not you and your cat), can make things easier. This workshop will take you through 5 steps to crafting an About page that makes potential clients nod manically at their computer screen and make a beeline for your contact page. The 5 things we’ll look at are:

1. Identify the problem
2. The “Don’t Worry” stage
3. Introduce yourself
4. Add some credibility
5. Call to action

At the end of the session, you’ll be rid of your writer’s block and ready to write![/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_tta_accordion][vc_tta_section tab_id=”1536947254629-50d68294-6adaf4d6-e7480786-82c4″ title=”Bio”][vc_column_text]Jo Rourke talks a LOT. She talks so much that she’s going to talk on both days of BP18. Luckily for you she’s okay at it – it’s kind of her job. She’s been a translator and copywriter for, ahem, a while (15 years) and she works from Spanish, Portuguese and French into English.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Read more” tab_id=”1536947254730-fc43e464-0d4af4d6-e7480786-82c4″][vc_column_text]Jo Rourke talks a LOT. She talks so much that she’s going to talk on both days of BP18. Luckily for you she’s okay at it – it’s kind of her job. She’s been a translator and copywriter for, ahem, a while (15 years) and she works from Spanish, Portuguese and French into English. For copywriting she sticks to English. It’s safer (more opportunity for puns.) She specialises in talking, translating, talking, copywriting and talking. You’ll understand when you see her. If you want to try and get a word in you can…[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_btn title=”Buy all videos” color=”green” link=”url:http%3A%2F%2Fbpconf.com%2Fshop|title:BPconf%20shop||”][/vc_column][vc_column width=”1/4″][vc_btn title=”Buy this video” color=”sky”][/vc_column][vc_column width=”1/4″][vc_facebook css=”.vc_custom_1536943824906{padding-top: 10px !important;}”][/vc_column][vc_column width=”1/4″][vc_tweetmeme share_via=”BP19conf” share_recommend=”ClaudiaBefu” share_hashtag=”#BP18conf, #BPvideos, #xl8″][/vc_column][/vc_row]