[vc_row content_placement=”top” css=”.vc_custom_1537021897098{background-color: #ffffff !important;}”][vc_column width=”2/3″][vc_video link=”https://youtu.be/aM8rXkTgXcA”][/vc_column][vc_column width=”1/3″][vc_single_image image=”2480″ img_size=”full” alignment=”center” onclick=”zoom”][vc_text_separator title=”Similar topics”][vc_column_text css=”.vc_custom_1539431917070{padding-top: 10px !important;}”](BP18 28) Alison Hughes & Adriana Tortoriello: Above and Beyond – the Creative text

(BP18 03) Jeanette Brickner: Your CPD plan for 21st century business[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1539431929830{background-color: #ffffff !important;}”][vc_column width=”1/2″][vc_tta_accordion][vc_tta_section tab_id=”1536947049067-b7f38a66-21f0f4d6-e74887fd-34e9″ title=”Abstract”][vc_column_text]What do you spend your marketing/CPD budget on? And what do you do when the budget runs out? Alison looks briefly at her non-negotiable expenses before sharing a few ways she increased her confidence, learnt about her specialism and marketed her services for free (or nearly free).[/vc_column_text][/vc_tta_section][vc_tta_section title=”Read more” tab_id=”1536947049168-4d2675e8-ca54f4d6-e74887fd-34e9″][vc_column_text]The 21st century witnessed the rise of the digital business. And while marketing used to be ridiculed and vilified by popular 80’s writers, such as Douglas Adams, in today’s online global market everyone agrees that 50% of a business’ success is a good product, and the other 50% a good marketing strategy.

Marketing localization is a crucial service for any business that wants to reach a global audience. But how can a professional working in the language services industry come up with the right localization strategy for each and every client?

The first step is a good definition of marketing localization as a service. Is all marketing localization transcreation? What exactly is transcreation and how does it differ from translation or copywriting? If you localize content are you still a translator or are you a localizer? And why do we need localization after all?

If you ever had to answer one or several of the above questions and you didn’t know where to start, join this session. We will have a look at different localization techniques and current marketing content trends.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_tta_accordion][vc_tta_section tab_id=”1536947254629-50d68294-6adaf4d6-e74887fd-34e9″ title=”Bio”][vc_column_text]Alison Hughes is a French-to-English translator and copywriter for the creative industries. She has been a qualified member of the Institute of Translation and Interpreting since 2001 and is the coordinator of its Media, Arts & Tourism network.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Read more” tab_id=”1536947254730-fc43e464-0d4af4d6-e74887fd-34e9″][vc_column_text]Alison Hughes is a French-to-English translator and copywriter for the creative industries. She has been a qualified member of the Institute of Translation and Interpreting since 2001 and is the coordinator of its Media, Arts & Tourism network.

Back in 1981, with an MA in French, German and Economics from Glasgow University under her belt, she set off for a job in the export department of Mumm Champagne in Reims. Three years later, with her language skills honed, her typing skills improved and her champagne appreciation skills second-to-none, she moved to VAT 69 Whisky in Central London.

Then in 1987, following the Guinness takeover of the small distillers, Alison found herself in a newly-formed translation team at the company’s London headquarters. She then replaced the translator in the Glasgow office before embarking on a freelance career in 1997.

Alison presented for the first time at the 2015 ITI Conference and is now on a quest to help translators step out from behind their computer screens and embrace the wider business world… one step at a time.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_btn title=”Buy all videos” color=”green” link=”url:http%3A%2F%2Fbpconf.com%2Fshop|title:BPconf%20shop||”][/vc_column][vc_column width=”1/4″][vc_btn title=”Buy this video” color=”sky”][/vc_column][vc_column width=”1/4″][vc_facebook css=”.vc_custom_1536943824906{padding-top: 10px !important;}”][/vc_column][vc_column width=”1/4″][vc_tweetmeme share_via=”BP19conf” share_recommend=”ClaudiaBefu” share_hashtag=”#BP18conf, #BPvideos, #xl8″][/vc_column][/vc_row]