(BP17 03) Dorota Pawlak: How blogging can help you attract more customers

BP17 Translation Conference Dorota Pawlak blogging session card

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You’ve probably heard about benefits of blogging many times. Increasing online presence, reaching out to more potential customers, showcasing your writing skills… It all sounds great. But the real question is how to do it successfully?

The 21st century witnessed the rise of the digital business. And while marketing used to be ridiculed and vilified by popular 80’s writers, such as Douglas Adams, in today’s online global market everyone agrees that 50% of a business’ success is a good product, and the other 50% a good marketing strategy.

You’ve probably heard about benefits of blogging many times. Increasing online presence, reaching out to more potential customers, showcasing your writing skills… It all sounds great. But the real question is how to do it successfully? What to write about? Where to post your articles? Is your website enough? In this session you’ll learn how to find inspiration for your blog posts, how to determine your target audience and how to promote your articles. Finally, the speaker will share with you a couple of handy tips on how to use LinkedIn Publisher to reach more audience and define your potential customers.

Dorota Pawlak is an English/German into Polish translator and localiser, owner of Polish Localisation and DP Translation Services. She runs online courses on website localisation and writes for her blog Beyond the Words. Dorota is also a co-organiser of All-round Translator events and workshops.